https://julieshi.net/about daily 0.75 2021-07-23 https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1617685195929-B2NZ8UZHV0NF9LIGNWDA/IMG_7012+1+%281%29.jpg About https://julieshi.net/tshirt-website-redesign daily 0.75 2021-07-30 https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616799858420-UEPTZ9QDLF106DCXQXC5/tshirt+web+sketch.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616477053469-N2H3WCAX5AM4PN421022/group2+wireframe.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1615944319474-UCL6SILBID7WM9QQ3Z6H/typogrophy.jpg T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616474587047-OUHLDYZSR9CL6R5GTUHF/group1+mobile.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1609904165782-6QOOBRBP4PRGDE76P7XK/color+palate.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1619850778496-EJBPMQ2PH0MO10UC1DM4/user+story.png T-Shirt Website Redesign - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616477136428-QQOV80VHWXOVDF5Q55UT/group3+wireframe.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1610496202811-HU3ARWTNG3RQKO54EF39/moodboard.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616472151472-GGIY3B7H5JKSKUYCDXUR/group3.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616550318344-57U78P6YR8X8ZFQVTG3H/group2.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616474611940-9N0U2T32HQET85CQQHDJ/group2+mobile.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1618349169330-JDDP413RAGAHXP8036Q0/group4mobile.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1615946630985-AA37MO3UXYHZIUQKO688/Desktop+-+3.png T-Shirt Website Redesign Original Homepage Pain points: There is no search bar for users to search for products. The navigation section is missing and it’s hard for users to know where to go next. No indication if displayed products are for men, women, or unsex. The product list takes up too much room on the homepage and looks overwhelming. Nothing draws shoppers’ attention or brings special insight. The footer doesn’t contain enough support information such as “Customer Service”, “About Shirts by Mike”, etc. Overall key features are missing and the homepage doesn’t deliver positive usability to shoppers. A clunky or non-intuitive search experience will frustrate users and make shoppers feel lost. The entire interface looks outdated, boring, distrustful, and doesn’t catch the shoppers’ attention. My Solutions Add a search bar. The search bar is often the first interaction a user has with a website. Adding a search bar is essential and it feels like a natural human experience that can quickly guide shoppers to what they’re looking for. Build a navigation bar. Navigation is a very important key feature that helps orient shoppers within the website. Providing visible and easy-to-use navigation with parent product categories motivates shoppers to take action on where to go next, rather than getting lost. Add structure for a smooth shopping flow. A hero image that grabs shoppers’ attention An area with the main shopping section Add additional sections such as “Best Seller” and “Big Sale” can act as a trigger for customers and promote urgent shopping motivation. Remove the T-shirt and the tank top shopping list from the homepage and put them on separate pages. A footer with important and additional information regarding the Shirts by Mike company, customer service, and its products. Include the price underneath each product, so shoppers can see how much it cost. Move the product lists to separated pages in order to reuse this space for product promotion sections. Make changes for a better UI. Explore a new color palette that better matches Shirts by Mike’s branding and tone. Use modern style fonts that increase readability. Create a new hero image that better matches the branding and delivers a better first impression to shoppers. https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616475176754-CCENQDARCCVSQCHPP5NQ/group3mobile.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1618440533150-5WQHTYECD49W2P20B81E/smartmockups_kni14zmf.jpg T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1618353583260-7A32ZBYYGP7JZRU2ODV3/group2+mobile+wireframe.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616550551278-GF1UKN7YQQO2380GWM7C/group1.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1619851557059-OIEJ3LJKLWAK1OK1AMD7/empthy+map..png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1619851622797-BLABAGIKPS7EV2E4ZYZ2/problem+and+solution.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1611103440149-8TC1E4CBQ68U9GRM0SVO/sketch+copy.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1615961889122-3V2HX6VJLWPPEXZM5JBT/JOURNEY+MAP.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616476336621-3J0C90MQ4LUDAY71WJKK/group1+mobile+wireframe.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1616476905345-PO2LT5YWRN2QQP0NMVMK/group1+wireframe.png T-Shirt Website Redesign https://images.squarespace-cdn.com/content/v1/5fcae7024d5800003a82e487/1615963748955-7CU0IXGKYOFI9KMREKK7/Desktop+-+3.png T-Shirt Website Redesign Original Single Product Details Page Pain Points: There is only one display image that doesn’t show enough details about the T-shirt. The title or description doesn’t indicate if this T-shirt is for men, women, or unisex. The product description is too short and doesn’t provide enough information regarding this shirt. There is no size guide to help shoppers know if it will fit them. There are no customer reviews to help shoppers before making a purchase decision. The “add to cart” CTA is missing and the shopping cart on the right top is confusing. The shipping and return information is missing and makes shoppers feel worried. My Solutions Provide more display images that show the details about the T-shirt, so shoppers are given an idea of how the product looks and increase their confidence when buying clothes from shirtsbymike.com. Change the product title to include if the t-shirt is for men, women, or unisex. Provide a more in-depth description that better helps shoppers understand the product. Provide a size chart to help shoppers to measure their body in order to select the right size of the product. Include an “add to cart” CTA button and make it stand out on the page. 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